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BAFA Announce New CEO

BAFA have announced Pete Ackerley as their new CEO. Pete will report directly into the BAFA board and is the first person to ever hold sucha title within the National Governing Body.

Originally a Banker for 15 years, Pete has over 25 years of senior executive experience in sport development, including roles as Head of Development for the England and Wales Cricket Board and Head of Participation for the Football Association. Since 2017 he’s been consulting in the field of sport development.

In addition to his extensive work experience, Pete is also a Trustee of Wembley National Stadium, a member of the England and Wales Cricket Board’s Participation and Growth Board, Chair of Charitable programmes for The Lord’s Taverners and an independent non-executive director for the Lancashire Cricket Foundation. These volunteer positions will continue during Pete’s tenure as BAFA CEO.

Pete poses for a picture at the sideline of Britbowl 33

“I’m really looking forward to the challenge this new role brings, and I’m honoured to have the opportunity to lead such an exciting and dynamic sport and make a difference in the British sporting landscape,” commented Pete. “I see my role as developing the vision and strategy needed to grow participation and performance and develop people across every aspect of the sport of British American Football.”

Pete Ackerley

Pete was in London to watch Sunday’s Premiership final at Britbowl XXXIII, ahead of starting in his new role this week: “It was fantastic to see a full stand of fans watching the game, and to see the enthusiasm and passion from all the people involved in making the event happen. I know I have a strong foundation to build on, thanks to the great work of a committed and dedicated volunteer workforce.”

BAFA Chair Nichole McCulloch said: “We’ve delighted to have someone with Pete’s experience and passion for development in this crucial role. His appointment will help us move to the next level as a National Governing Body. Importantly, having a CEO with responsibility for running BAFA day-to-day will allow the board to focus on making sure we meet the governance and reporting requirements needed to secure Sport England funding.”

Pete’s appointment is sure to be met with trepidation within the Britball Community following much scrutiny over the £50,000 salary the role was expected to be paid. The announcement of the CEO role was overshadowed by it triggering the departures of BAFA Director of Operations, Steve Rains as well as Interim Events Manager, Guy Kersey who believed there were higher fiscal prioirities than the appointment of a paid CEO.

You can follow Pete on his Twitter profile or for more formal information on Linkedin.

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