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The NFL has announced their new mega-deals with media partners across the US totalling a mind boggling $105 billion over 11 years!

Yesterday the NFL announced that it had signed new television deals with a number of companies worth an estimated $105 Billion. This will not only supply more games to the general public but also likely have an effect on the salary cap over the next 12 years. Thursday’s announcement could also put other changes into motion. Under the NFL-NFL Players Association collective bargaining agreement, at least one new media deal was needed for the league to move forward on a 17-game regular season. There are some new players this year so let’s have a look at who is involved from the networks.

CBS and Fox will continue to carry daytime games on Sundays and gain expanded digital rights, NBC will retain rights to Sunday evening telecasts, including streaming, while ESPN will keep “Monday Night Football,” gain online rights, and see some games carried on its sister network ABC. The agreements begin with the 2023 season and run through the 2033 season. The new player here is Amazon Prime Video, who will now be the home of ‘Thursday night football’

The new agreement will also see the Super Bowl air on four networks. From 2023 through 2033, three Super Bowls each will be hosted by CBS (2023, 2027, 2031), FOX (2024, 2028, 2032) and NBC (2025, 2029, 2033), while ABC (2026, 2030) will carry two.


Here’s how they break down by network:

ESPN/ABC

Walt Disney Co. agreed to pay an estimated $2.7 billion a year for “Monday Night Football” on ESPN and ABC, said one of the people, who asked not to be identified because the terms aren’t public. With the deal, ABC acquired rights to carry two Super Bowls, along with regular season games. ESPN+ subscribers can stream one international game on an exclusive national basis every season. The agreement allows ESPN the opportunity to simulcast all ABC and ESPN games on ESPN+.

Fox

The Fox Corp. network will pay about $2 billion annually, one of the people said, for the National Football Conference package of Sunday afternoon games it has carried since 1994. The broadcaster also expanded its digital rights, including rights for its streaming platform Tubi to deliver NFL programming on digital platforms. Fox’s “America’s Game of the Week” has been the most-watched show in all of TV for the last 12 seasons and the most-watched NFL window for the last 20 seasons, the league said.

NBC

Comcast Corp.’s entertainment division agreed to pay about $2 billion a year for “Sunday Night Football,” according to a person with knowledge of the matter. That was described as less than double the $1.1 billion in the current deal. The accord includes rights to simulcast all “Sunday Night Football” games on Peacock, NBCUniversal’s streaming service, along with an exclusive feed of select games over the course of the deal. NBC first acquired its package in 2006.

CBS

ViacomCBS Inc. will be paying slightly less than $2 billion annually for its multiplatform package, a person said. The CBS network keeps the rights for the American Football Conference’s Sunday afternoon games. All games will be broadcast on the CBS Television Network and streamed live on the Paramount+ streaming service. CBS has been airing the NFL since 1956.

Amazon

In the NFL’s first ever all-digital package, Amazon.com Inc.’s Prime Video acquired exclusive rights to “Thursday Night Football” across compatible streaming devices, agreeing to pay about $1 billion a year, according to a person familiar with the terms. The online giant wants to distinguish the sports-streaming experience from watching TV by adding interactive features that let viewer’s access real-time stats through its “XRay” feature, which can also be used on Amazon Prime Video to learn more about the cast in a movie or show.


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